In an exclusive interview with TimesTech, Mr. Ishan Haydn, founder of IZI, sheds light on the company’s transformative journey in the consumer electronics industry. From pioneering budget-friendly drones to unveiling cutting-edge action cameras and gimbals, IZI’s commitment to innovation, quality, and affordability is reshaping the tech landscape in India.
Read the full interview here.
TimesTech: How has IZI’s innovation reshaped consumer electronics, particularly in the drone industry, while maintaining affordability?
Mr. Ishan: Established in 2016, IZI has become a trailblazer in consumer electronics, initially focusing on drones and expanding its portfolio to innovative products like the IZI ONE 5K action camera and IZI GO X smartphone gimbal. The company’s strategic availability through various channels, including online platforms and retail stores, reflects its commitment to reaching a diverse audience.
In response to the surge in content creation during the pandemic, IZI showcased adaptability with the introduction of India’s first 5K action camera and budget-friendly alternatives. Recent strides include the launch of a sub-250 gm nanodrone, making drone technology accessible to a broader audience. Customers can seamlessly purchase IZI drones from our official website, the Amazon India marketplace, Reliance Digital, and TATA Croma stores located across India. The strategic tie-ups with Flipkart and other major retail chains are poised to extend our offline presence, reaching metro areas and Tier 2 cities in the coming months.
Actively exploring the B2G segment, IZI collaborates on applications for surveillance, mapping, and inspection, demonstrating a commitment to diversifying its market presence. With over 50% of drone components locally sourced, IZI contributes to the growth of the Indian drone ecosystem, emphasizing its ‘Made in India’ identity.
As IZI continues to innovate, it remains dedicated to delivering quality, exceptional service, and a diverse product selection to meet evolving consumer needs.
TimesTech: Can you share examples of how IZI’s customer-centric values like creativity and excellence create lasting connections with your audience?
Mr. Ishan: IZI’s unwavering commitment to creativity and excellence is evident in every facet of our diverse product range, establishing enduring connections with our audience. Our customer-centric approach prioritizes the user experience, ensuring that gimbals, drones, action cameras, and related accessories not only meet but exceed expectations.
Recognizing the content creation industry’s growing demand, IZI strategically addresses a gap in the budget segment, offering drones, action cameras, and gimbals with intuitive design and superior performance. The IZI One+ disrupts the budget action camera segment with dual screens and advanced features, while the IZI Click and IZI Go X cater to varying needs. Specially crafted for Indian roads, IZI Drive addresses dashcam demand. This budget-friendly lineup, coupled with accessories such as Ringlight, elevates the Indian content creation and camera industries, making quality technology accessible to all.
Our commitment to excellence is not just a value but a tangible feature intricately woven into every IZI product, reflecting our relentless pursuit of cutting-edge solutions for our users.
TimesTech: What aspects of IZI’s culture drive perpetual advancement and growth in the fast-paced tech world?
Mr. Ishan: As mentioned earlier, in the ever-evolving landscape of the Indian content creation industry, IZI stands out as a transformative force, introducing budget-friendly, high-performance products tailored to the market’s unique needs.
Our commitment to adapting to the dynamic demands of our customers propels us to continuously update and enhance our product lineup. Hero products like the IZI Sky and IZI One+ action cameras have not only reshaped the industry but have also become synonymous with cutting-edge features at an affordable price point. The exponential growth in demand for our products mirrors the market’s enthusiastic embrace of our budget segment offerings.
Immersed in the tech industry, we recognize the significance of aligning with the pulse of the Indian budget segment. By delivering innovative features that resonate with the dynamic content creation landscape, our customer-centric approach has been pivotal in cultivating a loyal customer base and driving sustained growth within the industry.
TimesTech: From drones to a diverse range of consumer electronics, how does IZI make strategic decisions to ensure innovation and quality in each product?
Mr. Ishan: At IZI, our commitment to innovation and quality spans diverse product lines, from drones to consumer electronics. We meticulously navigate a multifaceted decision-making process, aligning each product with customer expectations. IZI stays ahead of industry shifts by identifying trends, understanding consumer needs, and aligning product development with market demands. Thorough demographic studies precede product launches, tailoring solutions to specific user demographics for seamless integration.
Our investment in cutting-edge technology allows us to lead industry trends, and rigorous research processes form the foundation of our products, exceeding standards. Ensuring the highest quality, IZI implements stringent testing protocols covering durability, performance, and user experience. Customer feedback is crucial; actively incorporating insights refines features and fosters collaboration.
Adaptability to industry trends is paramount, prioritising staying ahead of the curve. This approach guarantees that IZI’s products not only meet current expectations but also anticipate future needs, solidifying our position as a trailblazer in innovation and quality.
TimesTech: As a pioneer, what role does IZI see itself playing in shaping the future of consumer technology in India?
Mr. Ishan: As a pioneer in consumer technology, IZI is dedicated to shaping the future of technology in India through groundbreaking innovation. Our vision extends beyond our current offerings, aiming to establish new industry benchmarks and revolutionize user experiences.
A recent milestone is the IZI Mini X Nano Drone, which weighs just 249 grams, exemplifying our commitment to pushing the limits of drone technology. Catering to enthusiasts and professionals, it provides a compact and versatile solution for aerial photography and exploration.
The upcoming IZI-SKY PRO, an advanced microdrone, reflects our dedication to continuous improvement. Combining cutting-edge technology with user-friendly features, it caters to diverse skill levels and applications. In photography and videography, IZI is preparing to unveil a series of premium-segment action cameras, along with a professional level camera gimbal for stable footage in dynamic scenarios. Additionally, a budget-friendly smartphone gimbal is in the pipeline, aiming to democratize professional-grade stabilization.
These upcoming launches underscore IZI’s commitment to pushing technological boundaries, meeting current consumer needs, and anticipating future demands in India’s evolving tech landscape. Beyond the domestic market, our innovations aim to contribute globally, setting new standards and inspiring advancements worldwide. With a pioneering spirit and commitment to excellence, IZI envisions playing a central role in shaping consumer technology, not only in India but on a global scale.
TimesTech: How has IZI turned challenges in the dynamic consumer electronics industry into opportunities for growth and development?
Mr. Ishan: IZI strategically transforms challenges in the dynamic consumer electronics industry into growth opportunities, showcasing resilience. Recognizing the need for constant product upgrades to stay relevant, we stay ahead of market shifts, ensuring our products remain cutting-edge and meet evolving consumer demands, positioning us as industry leaders in innovation.
Facing pricing sensitivity, policy changes, and evolving frameworks, IZI navigates the complex landscape with agility. This strategic approach mitigates risks and positions us to capitalize on emerging opportunities, turning regulatory challenges into avenues for growth.
Acknowledging the dynamic nature of India’s consumer base, we embrace this challenge as an opportunity to connect deeply. Active engagement, feedback mechanisms, and a commitment to quality align our products with evolving consumer choices, fostering stronger connections.
In the rapidly evolving consumer electronics industry, IZI sees market shifts and trends as opportunities for product development. Our commitment to adaptability, significant R&D investment, and efficient cost management ensure our products offer exceptional quality at competitive prices, addressing the diverse needs of consumers. Proactively aligning with regulations and contributing to industry standards, we build trust, positioning ourselves as leaders committed to ethical business practices. As India’s consumers evolve, IZI stays attuned to their preferences, turning this challenge into an opportunity by prioritizing quality and transparent communication, building trust with discerning consumers.
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